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Creativity Killers

4 Nov

By CopyBlogger

“I think there is a world market for maybe five computers.” ~Thomas Watson, chairman of IBM, 1943

“There is no reason anyone would want a computer in their home.” ~Ken Olson, president and founder of Digital Equipment Corp., 1977

“Who the hell wants to hear actors talk?” ~H. M. Warner, Warner Brothers, 1927

“We don’t like their sound, and guitar music is on the way out.” ~Decca Recording Co. rejecting the Beatles, 1962

“I’m just glad it’ll be Clark Gable who’s falling on his face and not Gary Cooper.” ~Gary Cooper turning down “Gone With the Wind.”

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. ~Western Union internal memo, 1876.

“The concept is interesting… but to earn better than a ‘C,’ the idea must be feasible.” ~Yale professor on conceptual paper that became FedEx.

“640K ought to be enough for anybody.” ~Bill Gates, 1981.

“What would I do? I’d shut it down and give the money back to the shareholders.” ~Michael Dell on Apple, 1997.

“Everything that can be invented has been invented.” ~Charles H. Duell, Commissioner, U.S. Office of Patents, 1899.

“The next time you make an assumption, see what happens when you do the opposite.” ~me

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Art of writing- First 30 secs- because it all begins with A COPY-EE :D…

18 Feb

Fast and Furious 3 had an amazing opening scene. It caught my attention and kept me involved from the beginning till the very end. But guess what, that is the only part of the movie that I really remember, the rest is dead and gone. I ask myself the question, what exactly is the reason behind it.

Whenever I want appear online and read a new article, I go through the first three lines. Read them and decide whether to move forward with the reading (of that particular article) or not. Most of the time, I don’t. Because the first three lines are never the first thirty seconds of Fast and Furious 3, obviously the rest is history.

These days my focus has been more on reading than writing.  And the key to writing the best article is focusing on the first and the last paragraph.

Inverted pyramid, which I always ignored, has a new angle to it. The inverted pyramid stands on top of another pyramid. They together make the whole article complete.

Important stuff right at the top and the fluff should remain somewhere in the middle in minute quantity, and then resume with the best bit, ending your piece with the beginning.

The first few seconds rate a movie or a written article. These are the seconds which help you determine whether you want to move forward or not. Without them everything will fall completely flat.

Developed my very own style of writing,

because it all starts with A COPY-EE :D…

Slogan vs. Headline

10 Feb

Would it be wrong to say that writing headlines is exactly similar to writing slogans?

Or are slogans, headlines?

Well afew seconds back I discovered that it is exactly the same and  different at the same time.

What makes is similar: The Jumping Affect

Simple, Short, Clear and catchy.

Whenever I write an article I don’t usually come up with a headline, until I am done with it. But when I am through with it, the headline just jumps into my mind. The reason of this Jumping affect is due to the constant ongoing process of writing. This whole process is also known as brain storming, okay you just dint know it. Oh! I came up with another phrase The jumping Affect. Some also call it the Aha moment.

Aha moment.

So, once you have formed and written something by yourself you don’t have to look here and there for the headline/title. Because the idea, the catchy affect comes directly from within that particular piece. It develops over time and leads towards perfection till you end it, but only through constant practice.

First you need to know your audience, what they want and what appeals them the most. Throw things at them, their will only be two reactions in return. Either they will comment and praise or they will completely ignore and in exceptional cases they will throw stones at you. (this was a joke don’t take it too seriously). It won’t take you long in knowing the result, but improving through the result will require a little time.

In total, you have only two types of audiences. Those who read and those who don’t. Those who read start from the headline, often compromise on their lack of spark (continue reading) because sometimes  the first paragraph makes up for the sloppy headline.

The other, who don’t read, they skim through headlines only, they don’t compromise at all.

The non readers are the real audiences, if one wants to learn copywriting. Get hold of a non-reader and check your headlines with them. They are the real critics.

What makes it different?

You have to produce a line out of nowhere. One line which sums up everything, has the 5 Ws. This is what I have been doing from the past few hours. I ended up writing a whole article on my experience of writing a simple straight forward line. I have come up with many lines during this whole crazy brainstorming process lets see which one makes its mark.

Who Moved My Cheese

10 Feb

Who Moved My Cheese? is the story of four characters living in a “Maze” who face unexpected change when they discover their “Cheese” has disappeared. Sniff and Scurry, who are mice, and Hem and Haw, little people the size of mice, each adapt to change in their “Maze” differently. In fact, one doesn’t adapt at all…

Learn to move your cheese by yourself, or else be ready for the change. Because this is the secret of success and this is the secret of life…